March 15th, 2016
Energy drinks are an early subset of the soft drinks industry. Pepsi was first marketed as an energy booster while Coca-Cola’s name was derived from its ingredients (both stimulants) – coca leaves and kola nuts (a source of caffeine). Fresh coca leaves were replaced by spent ones in 1904 because of concerns over the use of cocaine in food products and a federal law suit pressured The Coca-Cola company to reduce the caffeine content by 1916.
These developments brought to an end the first wave of energy drinks, but in 1920 Lucozade was introduced in the UK as a hospital drink to “aid the recovery” of patients. Modern energy drinks became fashionable when Red Bull was introduced by an Australian entrepreneur.
However, there has been a lot of media cover recently about the amount of energy drinks that the younger population is consuming. So let’s take a closer look at the subject.
There is no clear definition of energy drinks but generally they are considered to be drinks marketed as helping to improve physical and mental performance. For that reason they are often taken by adolescents studying for exams or wanting to stay up all night to enjoy themselves.
Their main ingredients are caffeine, taurine (an amino acid), vitamins, carbonated water and high fructose corn syrup (in the non diet formulas). There are numerous versions, the most popular being Red Bull, Monster and the supermarkets’ own brands. About 68% of adolescents in the UK drink energy drinks in the UK.
Because the level of caffeine per 100ml is now limited by law, many companies have made larger cans to compensate. However, some people prefer to take their energy drink in a more concentrated form so energy shots were developed which contain the same ingredients but in a more concentrated form, such as a 50ml container.
It is important to remember that with energy drinks it is not the amount of liquid that you drink that matters, but rather the amount of the ingredients such as caffeine, taurine and high fructose corn oil that matters.
The World Health Organisation has done a review of the health risks and policies related to energy drinks because of concerns raised by both the scientific community and the general public. They found that the main risks are associate with the high levels of caffeine they contain. There is no evidence that any other ingredients have any beneficial effect.
A 240ml cup of coffee on average contains 100mg of caffeine, whereas an energy drink can contain anything from 6-242mg per serving. It is generally agreed that consuming more than 400mg of caffeine a day can lead to palpitations, nervousness, irritability, high blood presure, nausea, vomiting and convulsions.
Other risks associated with energy drink consumption include:
For these reasons energy drinks are not recommended for teenagers, pregnant women and women who are breast feeding. From 2014 all energy drinks that contain more than 150mg per litre of coaffeine have to be labelled “High Caffeine Content. Not recommended for children, pregnant or breastfeeding women” and their caffeine content must be expressed in mg/100ml.
Another major concern with energy drinks is their use as mixers, especially in nightclubs.
The problem with this is that they can mask the influence of alcohol and a person may misinterpret their level of intoxication.
In fact, people who drink alcohol mixed with energy drinks are more likely to drink more alcohol and are more likely to suffer alcohol related consequences such as injury or being an intoxicated driver, even after adjusting for he number of drinks they have consumed.